40 Years Of Perseverance

From a humble shop in the old Souq Al Assiri, Doha, Qatar in 1984, to becoming a flag-ship store in one of Doha's most prominent malls in 2023, Blue Diamond Jewellery, a family-owned business passed down from father to son, has gained recognition setting the stage for evolution throughout the years with high-end international jewelry brands. A relentless pursuit of growth, excellence and luxury, a preservation of heritage and traditions in the region that sets a remarkable precedent.

1984 — Where It All Began

Started in old Doha souq, Souq Al Assiri, Blue Diamond Group was founded in 1984 by Ahmad Hassan Al Emadi to provide the Qatari market with a taste of luxury. For a love for beauty and life, the house reflected a sense of wonderment through cutting edge jewellery designs, predominantly crafted with diamonds and precious stones.

Cloud animation
Cloud animation

From vision to victory

In 2020, Saoud Ahmad Al Emadi, the son who dared to dream bigger, led a remarkable rebranding of the family business, transforming it with passion and innovation. This rebranding earned the business a formidable reputation and led to the opening of two prominent branches in Qatar’s most prestigious malls and its participation as the first Qatari brand in all major GCC jewelry exhibitions, showcasing the family’s legacy and vision to a broader audience.

Cloud animation
Cloud animation

2021 — Expansion & Evolution

As Doha flourished, so did Blue Diamond. New clientele, refined tastes, and a growing demand for exclusive luxury inspired the boutique to elevate its offerings and reimagine its retail experience. So it opened it’s first boutique in Doha festival City. Then at Hazm

Cloud animation
Cloud animation

Blue Diamond Flagship Boutique Launch

In 2022, Blue Diamond Jewellery has opened its flagship boutique at Place Vendôme Mall in Qatar, offering an exceptional shopping experience with a wide range of high-quality designs and outstanding after-sales service. The brand proudly partners with prestigious Italian and international jewellery houses, including BIJOU.Q, FerriFirenze, Carlo Barberis, Luca Carati, Noi Gioielli, Palmyra Gioielli, Carlo Barberris and Cashmere.

Cloud animation
Cloud animation

The legacy

In November 2023, Saoud passed away, leaving behind an incredible legacy that his brother Rashed Ahmad Al Emadi, is determined to carry forward. For Saoud, it was about capturing the essence of his father heritage and presenting it to the world in a way that felt both innovative and deeply personal. For Rashid, it’s about extending the family’s vision, attracting admiration and loyalty from the community.

Cloud animation
Cloud animation

Honouring the Past, Building the Future

For Rashid, Blue Diamond is more than just a family business. It’s a promise — a commitment to timeless design, personal trust, and meaningful relationships. Under Rashid’s leadership, Blue Diamond is exploring new possibilities: expanding into the UAE, launching exclusive capsule collections, and deepening connections with our community. This is legacy as a living, breathing journey; one that invites you to be part of something greater than jewelry.

Our Story began with solid foundations, built from the very beginning Envisioning the creation of Blue Diamond in 1984 was a challenge that required resilience and the need for perseverance. Over the years, our boutique has grown to fulfill the aspirations of luxury, crafting a journey marked by exceptional experiences and the unwavering loyalty of our customers. To me, Blue Diamond is more than just a business-it's a family! A legacy passed down through generations, from my sons to my team, each committed to expand Blue Diamond to broader horizons. Today, my vision extends beyond showcasing iconic jewelry. It's about creating unforgettable moments for everyone who walks through our doors, ensuring they leave with a lasting impression of warmth and excellence.

Ahmed Hassan Al Emadi